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Bobby López Personal Library

Performance-Driven Fundraising
Matt Beem
For the longest time, fundraisers have relied on interpersonal communication, networking, and intuition to generate gifts for their nonprofits. While those skills important, today’s forward-thinking fundraisers have more sophisticated means at their disposal. Can fundraisers really take charge and change course? “Yes,” answers author Matt Beem. In his new book, Performance-Driven Fundraising: Taking Charge of Your Success, Matt backs up his optimism with examples of winning campaigns, while offering his own proven insights and expertise. From seasoned campaign strategies to timely research-based data, Beem’s book is an invaluable reference tool for fundraisers ready to pull out of the slow lane and add serious acceleration to their learning curve. “Learn from the very best of profession...