Rating: Not rated
Tags: Fund-Raising, Lang:en
Summary
For the longest time, fundraisers have relied on
interpersonal communication, networking, and intuition to
generate gifts for their nonprofits. While those skills
important, today’s forward-thinking fundraisers have more
sophisticated means at their disposal. Can fundraisers really take charge and change course?
“Yes,” answers author Matt Beem. In his new book,
Performance-Driven Fundraising: Taking Charge of Your Success,
Matt backs up his optimism with examples of winning campaigns,
while offering his own proven insights and expertise. From seasoned campaign strategies to timely research-based
data, Beem’s book is an invaluable reference tool for
fundraisers ready to pull out of the slow lane and add serious
acceleration to their learning curve. “Learn from the very best of professional fundraising
practitioners. Matt Beem offers a wealth of advice on how to
optimize your campaigns and improve the overall quality of your
donors’ gift-giving experience.” – Adrian Sargeant, PhD, MBA, DipM, PGDip IM, Cert Ed,
F Inst F, FCIM, FIDM
Hartsook Companies is an international fundraising
consulting firm and the largest in the world. Author Matt Beem,
CEO designee, currently serves as Hartsook Companies’
president and COO. He is a consummate professional; and
domestic and international nonprofits credit his strategic,
creative counsel with moving donors toward deeper philanthropic
relationships and more impactful giving. “Matt has distinguished himself in a very unique way.
While he has the skills to have risen to the top in the
corporate world, he has instead used those skills to bring
cutting-edge science, method and discipline from the corporate
world to the process of fundraising for the nonprofit sector.
His work has and will have an uplifting impact in the world,
and in his own profession.” David J. Robino
For fundraisers ready to take control of their success, even
in the face of inevitable economic ups and downs,
Performance-Driven Fundraising is an insightful, informative
and important look at fundraising today. **
Robert F. Hartsook Professor of Fundraising Indiana
University-Purdue University Indianapolis
Director, Insight Enterprises, Inc.