Description

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Tags: Fund-Raising, Lang:en

Summary

Whether you are a “newbie” to fundraising or an experienced fundraiser concerned about shrinking funding sources, Fundraising for the GENIUS will guide you every step of the way toward fundraising success.

Thomas Edison famously said that “genius is one percent inspiration, ninety-nine percent perspiration.” Reading this For the GENIUSTM book shows that you have the inspiration to master the art and science of fundraising. Linda Lysakowski, ACFRE, helps you with the perspiration part by showing you how to dramatically increase your fundraising results by employing tried-and-true methods used by the most successful nonprofits and institutions. Learn how to develop an integrated fundraising program that allows you to leverage your human and financial resources to create a strong organization.

Fundraising for the GENIUS in this expanded Second Edition is a complete course in nonprofit fundraising. It will:

Teach you to develop a sustainable fundraising program that will grow with your organization and allow you to fulfill your mission.

Help you understand the world of philanthropy, development, and fundraising (and to know the differences between each).

Enable you to bring together your board, non-development staff, development staff and volunteers to create a powerful development team.

Show you how to evaluate your success and plan for growth in your development program.

Help you understand the value of planning in development.

Show you how to develop a compelling case for support.

Explain all the tools and methods available to you as a fundraiser and chose the ones that make the most sense for your organization.

Provide tools for raising awareness of your organization in the community and building relationships that will help you succeed in your fundraising efforts.

About the For the GENIUS Series

The For the GENIUS series is a line of easy-to-understand books about literally any topic that people want to learn.

GENIUS books are written for beginners, and those who are rusty and want a refresher. Readers receive a solid foundation in the subject in a step-by-step progression from the fundamentals to more advanced aspects. They will enjoy the fun, upbeat, and first-person writing style. They will even find themselves entertained by the occasional sprinkled-in humor, and look forward to sidebars that enhance the discussion.

Though written in a conversational style, GENIUS books are thorough and authoritative treatments of the subject. They are written by experts in the subject who want to share with others what they’ve learned.

We Think Highly of Our Readers, Obviously!

Though we admit to a bit of tongue-in-cheek fun in referring to our readers as geniuses, we do in fact think highly of them. We know that they are intelligent and knowledgable about many subjects, just not necessarily on the subject of the GENIUS book they’ve just picked up. They know that, despite the title, our books are for pretty much everyone, not just “Einsteins”—though even some Einsteins will enjoy our books, too!

We celebrate the fact that our readers are inspired to learn a subject enough to pick up one of our books, which in turn inspires us to ensure, through plenty of perspiration at every step, excellence in producing them.

Pure genius!

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About the Author

Linda Lysakowski, ACFRE, is graduate of Alvernia University and AFP’s Faculty Training Academy, where she is a Master Teacher. She is one of about one hundred professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. She is president of Linda Lysakowski LLC, dedicated to inspiring creativity and philanthropy. In her twenty-plus years as a philanthropic consultant, Linda has managed capital campaigns, helped hundreds of nonprofit organizations achieve their development goals, and trained more than 27,000 development professionals in the United States, Canada, Mexico, Bermuda, and Egypt.

Linda is the author of the following books:

• • Recruiting and Training Fundraising Volunteers *
• • The Development Plan *
• • Fundraising as a Career: What, Are You Crazy? *
• • Capital Campaigns: Everything You NEED to Know *
• • Are You Ready for a Capital Campaign?*
• • Raise More Money from Your Business Community This Year* workbook
• • The Matriarch * (a novel)

She is also a contributing author to:

• • The Fundraising Feasibility Study—It’s Not about the Money *
• • YOU and Your Nonprofit Board *

She is coauthor of:

• • The Essential Nonprofit Fundraising Handbook*
• • The Leaky Bucket: What’s Wrong with Your Fundraising . .** . And How You Can Fix It *
• • The New Donor *

She is coeditor of:

• • YOU and Your Nonprofit*
• • The Nonprofit Consulting Playbook *

Linda serves as acquisitions editor for CharityChannel Press and For the GENIUS Press. In this role, she has edited dozens of books.