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Tags: Fund-Raising, Lang:en
Summary
Major gift fundraising is no longer the domain of larger,
established charities, but a vital element in philanthropy
today. The world of major gifts can seem daunting at first and
the aim of this guide is to shine a torch into what might at
first seem darkness. The guide begins with the importance of
the support of your trustees and other stakeholders. Then comes
where to find your major donor prospects and the preparations
of your case for support. The all-important first meeting is
the next focus: how best to approach major donor prospects,
where the meeting should be, ‘making the ask’
followed by ‘closing the gift’ – and how to
rescue the situation if it goes awry. In addition, this
practical guide highlights tax and legal considerations,
dealing with donors’ advisers, legacy issues, how to
accommodate cross-border donors – and vitally how to keep
your donors’ commitment after the gift. A successful
major gifts fund-raising campaign can be a rewarding venture
for the charity, the donor and the fundraiser. This guide shows
the way. **